SOKA

Fall 2023 / Branding

Project Outline

Re-branding Ball to All, a non-profit organization focused on delivering soccer balls to children worldwide, to SOKA. SOKA stands for Soccer Opportunities for Kids Alliance but also soka is the Swahili word for soccer, which is the official language of Kenya, the first location where Ball to All donated soccer balls. Through programs such as Give a Ball, Get a Ball, and Get Involved, there are many ways to be involved in helping SOKA’s mission, “Every kid can have a ball”. Through these programs, SOKA aims to have as many donors and volunteers as possible helping us in our vision.

The Objective

Choose a non-profit organization to rebrand and create a brand guideline. Include a brand overview, identity, color and typography, imagery system, and brand applications to the brand guideline.

Research & Inspiration

I used the Ball to All website to research the company and I researched African culture since that is the continent where they deliver the most soccer balls. The colors and name for the SOKA brand were inspired by the African culture while the imagery style and typography were inspired by soccer and athletic aesthetics.