Spring 2023 / Branding
Project Outline
A fictional beverage brand promoting a healthy alternative to drinking other sugary lemonades. Using all-natural ingredients and carbonation, FizzyBurst brings a fun, unique, and healthy sparkling lemonade to quench your thirst. Applying a wavy typeface and graphics and refreshing bubbly colors draws the consumer’s interest. In addition to the branding of this product, marketing strategies such as a motion graphic ad and an in-store end cap display mockup are used to promote the brand.
The Objective
Research the category of healthy drinks and create a new healthy beverage of your choice. Develop a name, tagline, brand (logo, typography, and imagery etc.) and packaging that will stand out in the current market. Show 5 flavors or offerings and create two marketing concepts to promote your beverage and
showcase how they will be successful.
Research
What is FizzyBurst?
• Sparkling Lemonade
• Tagline: “Feel the fizz with FizzyBurst”
• Description: Savor every sip of our fizzy and refreshing lemonade, made with 100% natural ingredients and less sugar. FizzyBurst is the perfect healthy and fun alternative to drinking regular lemonade. Perfect for any occasion, FizzyBurst adds a burst of fizz to your life, giving you a delightful and uplifting experience with every sip. Buy it now in the beverage aisle.
Olivia Schlichtkrull 